Use-Less
Climate change and plastic pollution are imposing increasing pressure on brands to deliver on their sustainability promises. At the same time, they want the packaging to provide distinctive consumer experiences and interaction with the brand. Beautifully crafted consumer packaging may come with a heavy environmental impact. How can we simplify packaging solutions without sacrificing aesthetics or function? Can we reinvent packaging for a zero-waste unboxing experience?
Task
I tackled the issue of coffee shop waste. Inspired by the sheer volume of disposable coffee cups used, I developed a reusable packaging system for takeaway coffee. Through observation, I identified six key components used in serving takeaway coffee and designed a single cardboard sheet that could transform to function as each of these components at different stages of use. This innovative approach reduces waste in four key areas: raw materials, production, logistics, and usage, by consolidating materials, streamlining production and shipping, and promoting reusability.
Role/Services
Academically
Istanbul Technichal University
Category & Year
