Psy-cli is a music technology startup developing an innovative algorithm to analyze the correlation between music preferences and weather conditions. They aim to understand how weather influences listening habits, creating personalized music experiences that adapt to the user’s environment.
Task
As a freelance designer, I was commissioned by psy-cli to develop their visual identity. This encompassed the creation of a distinctive logo and a brand color guide. My design aimed to capture the essence of the company’s innovative technology and its connection to both music and the environment.