My task was to coordinate the promotional and communication activities for the ITU Clubs Union Back to School Club Promotion Festival, both on site and across digital channels. I contributed to the festival’s visual identity, helped shape the tone and content of announcements, and supported the design and localization of promotional materials for social media, posters and printed handouts. During the event, I led volunteer teams on campus, coordinated with club representatives about their communication needs and helped maintain a consistent and welcoming experience for students visiting the booths.